The gentle art of the soft sell

The gentle art of the soft sell

A colleague of mine mastered the art of the soft sell to such a degree that as he shared his approach he invoked the feeling of a cotton bud dabbing on a marshmallow. And that’s exactly how we should approach selling. The word sales in itself has become a faux...
Getting Creative – Willingness to Fail

Getting Creative – Willingness to Fail

When I say that writing and communication is my soul’s expression – I am not talking fluff. I wrote my first words when I was 3. My first creative story when I was 6. My first short film when I was 14. Wrote my first play which I independently produced at...
What is essence in business?

What is essence in business?

What do you think of when you think of the word essence? I think of energy. For me the word conjures something that transcends our physical and routine lives. But something that is intrinsic to them. The element or elements that are at the core of who we are and what...
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